The Rowan Tree

Business Cogrowth Cohort

A facilitated 10-week virtual SPRINT group to help women business owners focus, prioritize, and take action to propel your business forward.


"The Growth Cohort gave me the structure and strategy for setting goals and actually meeting them. I accomplished more in a few weeks on a major project than I had in 2 years."

-- Mina Habibi

Portrait Artist, Owner, Tenth House Creative

About the Cogrowth Cohort

Don’t wait for the start of the school year to catch up and implement your business plans. The Cogrowth Cohort provides women business owners with:

✔ A structure to help you sort out ALL THE THINGS you know you're supposed to do.

✔ Tools and processes to help you brainstorm and prioritize.

✔ A Business Coach to help you navigate and a "hot seat" day to focus on YOU.

✔ And an intimate accountability group to support each other along the way.

What's Included

As part of the program, you will receive a copy of the Reinventing Your Business workbook and training from Rowan Tree content partner and author Eric Byrd, owner of Pitch for Success -- and so much more:

The Structure + Schedule

Take a strategic step back from your business to identify what you really need to focus on, create a plan -- and get 'er done. We know you will be even more successful because you will be working alongside other women business owners like you, with a knowledgeable business coach to help guide you along the way. (Read more about our facilitators below.)

The below image offers a quick summary of the key focus each week of the program. You will be provided with a detailed schedule and log-in info, etc. Note that each week includes a mix of facilitated sessions for training, working cohort sessions, and check-ins. The accountability and support come in through our fantastic Cohort conversations and in our Slack channel. To start? All you need to do is show up with energy and enthusiasm -- we will walk you through everything!


"This Cohort came at a time in my business when I had a lot of good ideas and I needed someone to

help me prioritize them. I needed to be able to take actionable steps, to move forward. It gave me the confidence to try some new things."

- Amy Slenker-Smith

Simply Enough

Since the program is virtual, you can join from anywhere! Throughout the 10-week program, we offer several facilitated sessions that help train you on the process, create your plan, and reassess so you're maintaining momentum. We know it’s Summertime and folks have vacations planned, so while there is a structure, there is also flexibility to work with your family’s schedule. We do ask that at a minimum, you participate in the majority of the facilitated sessions, and join the other sessions as best you can to support each other and help strengthen the effectiveness of the Cohort.


"I've gained a lot of clarity. Instead of having this big list of things to do that don’t necessarily move me forward, in the first part of the cohort, Eric (Rowan Tree’s Cohort Business Coach) was giving us a lot of guidelines on figuring out where the business is and where we want to go. Narrowing down my clients and tasks has been mind-blowing…and adding to that, the accountability from this group has been amazing. It’s made all the difference to me.”

-- Ana-Rosa Zamora


Pricing + Stuff

You have two options: You can purchase the 10-week program up front and save $$$, or you can split your purchase into two payments. Rowan Tree members get a discount! A reminder that this Cogrowth Cohort includes:

  • Reinventing Your Business Workbook
  • 10 weeks of facilitated sessions to help you succeed, led by author + co-facilitators
  • Training sessions to help you get started
  • Dedicated working sessions to keep you focused and on track
  • Online course with your resources in one place
  • "Hot Seat" time focused on YOU with the coach and the cohort
  • A Cohort Slack channel to share + support each other
  • Use of Rowan Tree space during the cohort!
  • A Supportive Community of fellow business owners cheering you on, keeping you accountable and motivated



One-Time Payment Up-front*

$847 non-members (*Save $50)


2 Payments (Deposit/Halfway)

$449 x2 payments for non-members ($898 total)


One-Time Payment Up-front*

$747 members (*Save $50)


2 Payments (Deposit/Halfway)

$399 x2 payments for members ($798 total)

Not a Rowan Tree member yet?

Join us!

Questions? Fill out this interest form and we'll get back to you!

About the Facilitators

Kate Viggiano Janich

Kate is Co-Founder and Positivity Instigator of Rowan Tree, a coworking + cogrowth space focused on women, open to all.

An empathetic strategic communicator, Kate thrives in situations where she convenes people with many perspectives and facilitates shared understanding and solutions.

She is a RIVA-trained facilitator and has coordinated and facilitated numerous sessions within the U.S. Department of Veterans Affairs, Health and Human Services, and National Science Foundation, as well as dozens of events through Rowan Tree and her grassroots organization, Together We Will NoVA. Her goal is to help participants share their ideas, opinions, and develop strategies to help them get to their goals in a supportive and easy environment.

She started out her career in the hospice field and has always had a passion for supporting and advocating for those who are more vulnerable. After the 2016 election, Kate co-founded Together We Will Northern Virginia, which became a 2000-member strong grassroots group and respected key player.

In combination with her 15+ years of project management and communications government consulting experience, Kate is dedicated to lending all her lessons learned and creating a space for women to reach their highest potential…and perhaps crack some glass ceilings along the way.

Kate holds a master’s degree in Health Systems Management from George Mason University. She lives in Fairfax, VA with her husband Miles, kiddos Finn and Tessa, dog Starbuck, and cats Dora and Taco. (It’s kind of like a zoo.)

Eric Byrd

Meet Eric! Rowan Tree mentor, content-partner, and long-time BROwan*, Eric has been telling stories of one kind or another for over 30 years. As an editor, producer and writer in television after college, as a salesperson for over 20 years in the video technology and IT world and as a business trainer, then coach, since 2010.

Making a study of how people communicate is as much a passion as vocation for Eric. He loves to understand what makes things, and people, tick. He loves sharing information with others to help create light bulb moments of inspiration and understanding for his clients. Eric thinks you can learn volumes by asking a dumb question and encourages his clients to explore, stretch and expand their limits at ever opportunity.

In 2015 he began working full time as a small business coach in Northern Virginia. Since then he has coached hundreds of businesses, new and existing alike. He never tires of helping small business owners be more effective, more intentional, and to help them understand their customers better. Eric is always asking ‘why’ about everything - which is something as business owners, we should all be constantly asking ourselves.

In October 2019 he launched the Adventures in Networking podcast, a show focused on referral networking and building relationships in business. During the 2020 COVID-19 pandemic he was coaching small businesses to navigate assistance programs and realized that normal business planning just wasn’t working in the extended ‘disaster’ conditions. He developed a system for extremely short term business planning called PACE and published the Reinventing Your Business Workbook to share it with the world. He plans to host a podcast to inspire small businesses by sharing stories from others just like them during turmoil in 2021. He is also working on a follow up edition to the Reinventing Your Business Workbook to focus on recovery once the public health crisis begins to abate.

Eric is frequently a speaker, sometimes an author and always a proud father and grandfather. His favorite activity is being silly for no reason with his grandson, Mason, while they have wild and wonderful adventures at his home in Leesburg, Virginia.

*BROwan is the term affectionately coined by one of our male Rowan Tree members to describe our Rowan Tree brothers. One of the distinctions of the Rowan Tree coworking community is, although we are proudly female-focused, our doors, hearts, and membership options are open to all.