Sprinting Through the Pandemic

A Work Group to Create Focus + Maintain Momentum

Cohort Kicks off March 8th | Space is limited.

You are an established business owner who's been in business 2+ years. You know you have lots to do to keep your business afloat, but you aren’t sure where it makes sense to commit your time, energy, and money. You would like outside input on the steps to reinvent and refine your businesses + the structure and accountability to help you execute those steps in the next 9-weeks instead of whenever you get around to it. You value the idea of co-growth with like-minded business owners who are determined to lift each other up and come out the other side of this pandemic profitable. Sound like you?

Why a Cohort?

As a cohort of established small business owners, each of us understands the joys and sacrifices of starting and nurturing a business which means we can receive and provide the kind of motivation and support we simply can’t get from books, evergreen courses, or friends and acquaintances just starting the small business journey. What’s more, participating in a cohort provides the type of powerfully supportive environment that fosters bonds that can last a lifetime. Think Friendship. Think Family. Think Sisterhood.

Why Are We SPRINTing?

Sprints are proven to be effective because they provide a strict timeline that allows us to prepare to exert in short bursts, drive swift action, achieve a measurable result, and provide the necessary data so we can evaluate and make adjustments without falling into the trap of analysis paralysis. During the pandemic, it has become more critical than ever to focus, evaluate, and respond quickly in order to create profitability and growth. Facilitated sprints are the key to getting the important things done quickly.

Where Are We SPRINTing?

Sessions will be held virtually, but the Rowan Tree Treehouse will be available for your use (a $158 value)!

The Commitment

This Cogrowth Cohort is a nine-week cycle with two rounds of 4-week sprints. Throughout the program, we offer 6 facilitated sessions that help train you on the process, help you create your plan, and reassess so you're maintaining momentum. In addition, you will have access to 2x/week working sessions with additional power hours that allow you to focus your time and work virtually with your cohort members for accountability.

While the sessions aren't required, they are highly encouraged. We do ask that at a minimum, you participate in the majority of the facilitated sessions, and at least one of the Power Sessions each week.

How Does It Work?

Using the PACE cycle (Pause – Assess – Create – Execute), an established step-by-step process published in Reinventing Your Business workbook by Rowan Tree mentor, content-partner, and long-time BROwan*, Eric Byrd.

During the program, co-facilitators Kate Janich and Eric Byrd will focus on helping you use PACE to create and run SPRINTs for your business to stay focused on revenue and sustainability in the coming months until the pandemic wanes and economic stability arrives.

What's Included?

As part of the program, you will receive a copy of the Reinventing Your Business workbook and training from Rowan Tree content partner and author Eric Byrd, owner of Pitch for Success -- and so much more:


Pilot pricing: $597 for Rowan Tree members | $697 non-members

Not a member yet? Join us!

Questions? Fill out this interest form and we'll get back to you!

About the Facilitators

Kate Viggiano Janich

Kate is Co-Founder and Positivity Instigator of Rowan Tree, a coworking + cogrowth space focused on women, open to all.

An empathetic strategic communicator, Kate thrives in situations where she convenes people with many perspectives and facilitates shared understanding and solutions.

She is a RIVA-trained facilitator and has coordinated and facilitated numerous sessions within the U.S. Department of Veterans Affairs, Health and Human Services, and National Science Foundation, as well as dozens of events through Rowan Tree and her grassroots organization, Together We Will NoVA. Her goal is to help participants share their ideas, opinions, and develop strategies to help them get to their goals in a supportive and easy environment.

She started out her career in the hospice field and has always had a passion for supporting and advocating for those who are more vulnerable. After the 2016 election, Kate co-founded Together We Will Northern Virginia, which became a 2000-member strong grassroots group and respected key player.

In combination with her 15+ years of project management and communications government consulting experience, Kate is dedicated to lending all her lessons learned and creating a space for women to reach their highest potential…and perhaps crack some glass ceilings along the way.

Kate holds a master’s degree in Health Systems Management from George Mason University. She lives in Fairfax, VA with her husband Miles, kiddos Finn and Tessa, dog Starbuck, and cats Dora and Taco. (It’s kind of like a zoo.)

Eric Byrd

Rowan Tree mentor, content-partner, and long-time BROwan*, Eric has been telling stories of one kind or another for over 30 years. As an editor, producer and writer in television after college, as a salesperson for over 20 years in the video technology and IT world and as a business trainer, then coach, since 2010.

Making a study of how people communicate is as much a passion as vocation for Eric. He loves to understand what makes things, and people, tick. He loves sharing information with others to help create light bulb moments of inspiration and understanding for his clients. Eric thinks you can learn volumes by asking a dumb question and encourages his clients to explore, stretch and expand their limits at ever opportunity.

In 2015 he began working full time as a small business coach in Northern Virginia. Since then he has coached hundreds of businesses, new and existing alike. He never tires of helping small business owners be more effective, more intentional, and to help them understand their customers better. Eric is always asking ‘why’ about everything - which is something as business owners, we should all be constantly asking ourselves.

In October 2019 he launched the Adventures in Networking podcast, a show focused on referral networking and building relationships in business. During the 2020 COVID-19 pandemic he was coaching small businesses to navigate assistance programs and realized that normal business planning just wasn’t working in the extended ‘disaster’ conditions. He developed a system for extremely short term business planning called PACE and published the Reinventing Your Business Workbook to share it with the world. He plans to host a podcast to inspire small businesses by sharing stories from others just like them during turmoil in 2021. He is also working on a follow up edition to the Reinventing Your Business Workbook to focus on recovery once the public health crisis begins to abate.

Eric is frequently a speaker, sometimes an author and always a proud father and grandfather. His favorite activity is being silly for no reason with his grandson, Mason, while they have wild and wonderful adventures at his home in Leesburg, Virginia.

*BROwan is the term affectionately coined by one of our male Rowan Tree members to describe our Rowan Tree brothers. One of the distinctions of the Rowan Tree coworking community is, although we are proudly female-focused, our doors, hearts, and membership options are open to all.